Iain Powell

About Iain Powell

Iain Powell is a travel-industry executive and Chief Commercial Officer at Hurtigruten, with responsibility for the Norwegian coastal cruise operator's global commercial strategy and growth.

Powell joined Hurtigruten in March 2024 as Vice President of Sales & Marketing for the UK and EMEA. He was promoted in December 2024 to Managing Director for the Nordics, UK and Emerging Markets, before being appointed Chief Commercial Officer in May 2025.

As CCO, Powell leads Hurtigruten's global commercial strategy, with a remit that includes strengthening the company's position in its international markets and supporting further growth among guests and travel-trade partners.

Before joining Hurtigruten, Powell built his career across several major travel businesses. His experience includes roles with TUI, Carnival UK and Saga Travel Group, where he served as Trading Director.

Hurtigruten has highlighted Powell's experience across sales, customer experience and international operations. His appointment as CCO came as the company increased its focus on growth following the separation of Hurtigruten and HX Expeditions.

Powell has also been closely involved in developing Hurtigruten's commercial positioning around its two principal cruise products: the historic Original Coastal Express and its premium Signature voyages. The company is seeking to introduce its Norway-focused cruises to a broader international audience while retaining the coastal heritage that dates back to 1893.

In 2026, Powell has continued to represent Hurtigruten publicly on its growth strategy, travel-trade relationships and the development of Signature voyages, including efforts to attract travellers accustomed to larger cruise ships, escorted tours and rail holidays to the company's smaller, destination-focused Norwegian voyages.