Costa appoints Jorge Serrano Martín de Vidales as Americas Region Director
Costa Cruises has appointed Jorge Serrano Martín de Vidales as its incoming Americas Region Director, with the executive due to take up the Brazil-based role in January 2027.

Incoming Americas Region Director, effective January 2027
Jorge Serrano Martín de Vidales is a Costa Cruises commercial executive who has been appointed as the company’s incoming Americas Region Director.
He currently leads Costa’s trade sales activities in Spain and Portugal and will formally take up his new position in January 2027 after relocating to the cruise line’s offices in Brazil.
In the Americas role, Serrano Martín de Vidales will lead commercial strategy and business development across the region. He will report to Luigi Stefanelli, Costa Cruises’ Worldwide Sales Vice President.
Costa Cruises has appointed Jorge Serrano Martín de Vidales as its incoming Americas Region Director, with the executive due to take up the Brazil-based role in January 2027.
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