Matt DeWitte is a cruise-industry sales and marketing executive and Vice President, Sales and Marketing, Americas at Hurtigruten.
DeWitte returned to Hurtigruten on 31 August 2026, taking responsibility for sales and marketing across the Americas as the Norwegian coastal cruise operator seeks further growth in North America.
He previously served as Hurtigruten's Head of Marketing, Americas, from August 2022 until the separation of Hurtigruten and HX Expeditions in January 2025.
Following the split, DeWitte moved to HX Expeditions, where he became Head of Marketing for the Americas, Australia and New Zealand. His work there included supporting the expedition cruise company's commercial growth, travel-advisor relationships and marketing activity across several international markets.
His return to Hurtigruten was announced as the company highlighted North America as an important part of its growth strategy. Hurtigruten Chief Commercial Officer Iain Powell said DeWitte brought extensive marketing knowledge together with first-hand experience of both the travel-trade and direct-to-consumer sides of the company's North American business.
DeWitte succeeded Carly Biggart in the Americas vice-president role. His appointment reunites him with Hurtigruten colleagues in the United States, Canada and Europe while giving him responsibility for supporting the company's continued expansion among travellers from the Americas.
Hurtigruten operates destination-led voyages principally around Norway and the Nordic region, including its historic Coastal Express service and Signature voyages. HX Expeditions now operates separately as an expedition cruise company.
Matt DeWitte has returned to Hurtigruten as vice president of sales and marketing for the Americas after previously leading marketing for the company and, following its separation, HX Exped…
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